Wired has a interesting short article from the Design Innovate Communicate Entertain, DICE, summit in Las Vegas. Namco Bandai's Roger Hector spoke about the value of building a character through high-quality entertainment.
"The secret to character longevity is to steadily increase a character's equity, a concept the industry veteran learned during his tenure at Disney. "All characters have equity," he explained. "Equity is something that builds up with time through the association of that character with high-quality entertainment."
The article is short, but it got me thinking about creating a character brand. If I were creating a new game, I would create new characters in an attempt to make a game with unique content. I don't often think about starting my own character brand and creating new entertainment experiences around them.