Intel, Microsoft, Nvidia, AMD and others may be announcing a PC Gaming Alliance targeted at keeping the pc computer a competitive gaming platform. They are expected to focus on fixing issues that have turned some gamers to easier to use console gaming systems.
It is easy to understand that many gamers would turn to console systems. You can go crazy trying to keep up with the latest graphics card hardware and drivers, operating system patches, software running in the background, and tweeking the settings to get your game running optimally. Compare that to a standardized video game console system where you insert the disk and start playing a few moments later.